Tu at Sainsbury’s helps raise awareness of cervical cancer prevention with new limited edition lingerie
- Published on Friday, 07 June 2013 14:30
In support of the initiative, Sainsbury’s will be donating 50p from the sale of every pair of knickers sold to Jo’s Cervical Cancer Trust. Whether it’s lace, polka dots or tiny bows that appeal, Sainsbury’s range of knickers has something to make everyone feel good, whilst donating to a worthy cause.
Toni-Ann Lindsay, Head of Lingerie Buying for Sainsbury’s comments: “We are delighted to be supporting Jo’s Cervical Cancer Trust and help raise awareness about the importance of cervical screening. In a bid to raise awareness of the charity, we will be donating 50p from every pair of knickers sold during that week. We sell one pair every three seconds so we’re hoping to raise an impressive sum.”
Chloe Madeley, the 25-year old daughter of Richard & Judy, is working with Jo’s Cervical Cancer Trust and Sainsbury’s to help raise awareness during Cervical Screening Awareness Week. Having recently had treatment for pre-cancerous cells, Chloe comments, “It was a scary time for me, but I am so glad I got it sorted as soon as I knew there was a problem and cervical abnormalities were spotted. I want everyone to understand the importance of cervical screening and get one booked in if they are overdue. Screening only takes 5 minutes, but the impact of cervical cancer can last a lifetime.”
Robert Music, Director of Jo’s Cervical Cancer Trust comments: “We’re delighted that Sainsbury’s is supporting the charity and putting the spotlight on cervical screening. Every day in the UK nine women are diagnosed with cervical cancer and three will die from the disease. With 20% of women still not attending their cervical screening, raising public awareness of cervical cancer prevention is still a priority. Public knowledge and understanding of issues such as cervical screening, the causes of cervical abnormalities and cervical cancer, as well as treatment, is generally low.”
Cervical cancer is a preventable disease thanks to the National Screening Programme, which saves around 5,000 lives every year.
Cervical Screening Awareness Week is a UK wide initiative lead by Jo's Cervical Cancer Trust – the only UK charity dedicated to women and their families affected by cervical cancer and cervical abnormalities. The week aims to highlight the importance of cervical screening (smear) and how attending a screening invitation can help to prevent cervical cancer.